Are Things Selling on Etsy?
While a very broad and generic question, it is a very common one. So are things selling on Etsy?
The short answer is obviously Yes. The same could be said for Ebay or probably any of the marketplaces online. There is more to it though.
What are the top selling items? – You can take a look at a site called Craftcount to see who the top sellers are. You can click their names and see what they have for sale.
What should I sell on Etsy? – Ultimately what you decide to make and sell should be based on what your skills are, what you are most interested in, and what is most appealing to your target market.
It is not necessarily a good idea to find out who the top sellers are and then do the same thing. The reason for their success is not due to their products alone and seldom does success come easily. A much better approach is to start with something that interests you as well as others. If you do not have interest and passion in what you do you are unlikely to do the work necessary to make anything successful.
What about all the sellers complaining about their sales? – The first thing to keep in mind when getting a general consensus about sales on a website is that people with issues or complaints are much more vocal than those that are really doing well. There will always be sellers asking for help online, and the larger the site and the more sellers there are, the more complaints and questions you will find. Realize that literally millions of people are selling their handmade items online. If a very small percentage of them post about their problems, there will automatically be tens of thousands of posts. That’s just the way it is.
If you do a search for successful Etsy sellers you will undoubtedly find articles written about them as well.
Will my items sell if I put them on Etsy? – There are no guarantees, that’s for sure. Etsy is a well known site where buyers know they can go to purchase handmade items. In order to sell your items a few things have to take place. Prospective buyers will need to be able to search for and find your items. You will also need descriptions and good enough photos for people to make informed decisions. In addition to those things, your designs will also have to appeal to your market and will need to be at prices they are willing to pay. There are a lot of variables and selling is not an exact science.
I set up a shop on Etsy and still have not made any sales – Etsy or any marketplace is simply a venue where buyers and sellers come together. While Etsy can bring views to your items, you may not receive enough. You may need to drive traffic to your items by way of a Facebook Page, Blog, or traditional forms of marketing. Another factor is how many similar items are already listed. The more competitors you have, the easier it is to get lost in the crowd.
Takeaway – Think of Etsy simply as a venue, much like your own website. There will always be people selling really successfully through their own websites and there will always be those that cannot get anyone to even take a look at what they have to offer. Selling on Etsy is not very different other than the fact that you will probably get some views simply because so many people visit their site each day.
Selling handmade items online has less to do with where you put your items and more to do with driving targeted traffic to your site and having appealing items that people are willing to buy. If you have those things along with a site that functions well and allows you take orders, you stand a chance of making sales.
P.S. – See the related articles below for more topics about selling on Etsy
More articles can be seen here as well: Selling on Etsy
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