Promoting your crafts and handmade items on forums Forums are hugely popular these days and you can usually find a popular one on just about any topic you can imagine. While not necessarily created for marketing purposes, a lot of sellers do seek out and participate on forums in hopes of getting the word out ...…
How often should you add new items to your shop? A lot has been said about the importance of having a lot of items in your shop, but how you add them matters too. While the ultimate goal is the same, getting more views and more sales, the way you go about adding new listings ...…
The “No Returns” return Policy There are a lot of ways to write return policies and there is not one right way to do it. Some sellers never take the time to write one and just don’t see the need and others go the total opposite direction and display that they will simply not accept ...…
Using Search Ads to Get More Traffic Whether you only have a few items for sale, a very new website, or just a lot of competition, there are ways you can buy some views to your handmade items. If you feel like you would start making sales if you could only get people to see ...…
Advertising Your Handmade Items and Artwork on Facebook Facebook is one of the top places to do marketing, both free and paid. It is possible to use their ads to sell your handmade items, but the mentality of the people on Facebook is different than the people you reach through other forms of direct advertising ...…
Making Your Handmade Items Stand Out from the Rest In some cases your designs or artwork will be extremely unique and totally different from all the others out there. For many sellers though, there will be similar handmade items on the market and there is only so much that can be done to differentiate the ...…
How Important is Search? What do I mean, Search? – Getting traffic from people searching through traditional search engines, like Google or Yahoo Why it is important – The downside to relying on traffic from people browsing through categories on your marketplace is marketplaces change. Categories can be changed or even vanish overnight. Your marketplace ...…
What Market Research Can You Easily Do? In business school we were taught to write out lengthy business plans for our ideas. We would create full profiles on who our prospective customers would be and would be expected to give sales and profit projections years in advance based on the data we found. What if ...…
What Happens When You Reach Your “Magic Number” What is the “Magic Number?” The magic number I am referring to is that certain number of items you are working towards having in your store. It could be 20, 40, 100, or even more. Everyone’s number is going to be different. Why are so many sellers ...…
Being Consistently Inconsistent With Orders and Views It is very easy to get drawn into focusing on and stressing over your shop’s or website’s daily views and traffic fluctuations. A very low view day can be just as stressful as a day where you get a huge traffic spike. In both cases you really do ...…
