How to Pick a Name For Your Online Store
Coming up with a great name for your online store can be tricky. There are a lot of things to consider. Here is some advice:
Pick a name that is easy to understand. It should be easy to pronounce and be memorable. It is a good idea for it to be spelled the way it sounds and for it to make sense as well. Make your name memorable enough so someone can search for and find you at a later date.
A way to make your name more memorable is to make it short. Shorter names also work better for domain names and fit better on signage, business cards, and letterheads.
Choose a name that captures the essence of your business without being too specific. With a handmade business you will always be evolving. You may only make necklaces now but you may venture into rings or other accessories in the future. Avoid a name that makes you appear to only be a maker of necklaces. You want a name that is general enough to continue to describe your business as you grow.
Since your craft business may just be you, consider using your name. From a professionalism standpoint it is better to use your last name rather than your first.
You will be selling your handmade items nationwide or even worldwide. If you have a local store in your community you may choose a name that includes your city or town. For online businesses you can avoid the local reference.
It is better to choose a name that makes it obvious what you do. Avoid making up words. What do people picture in their minds when they see or hear your name? You do not want to have to explain what you do and what your name means. Leave the catchy made up names to huge companies with massive marketing budgets.