Find Your Niche – Market to Them
Something that can help you sell your handmade items is marketing them to a specific niche. The more narrowly focused your items are, the easier they are for people to find in the search engines. By knowing your target market you avoid wasting effort marketing to everyone. You stop competing against millions of other products for sale who are marketed to a very broad market.
A niche, by definition, is a smaller segment of the market. By defining your niche you know who you will be selling to and what they are looking to purchase. When you know where to find your customers you can better determine where to do advertising.
Good luck with your business