What is the Secret? Everyone wants to find that one thing they can do that will make all the difference. People spend a lot of time and effort moving from one secret to the next in hopes of finding that one thing that brings in a rush of orders. There are a lot of “secrets” ...…
Can You Make Things Easier and Quicker? When it comes to being able to make a purchase and complete a transaction, simpler is better. The easier and quicker you can make it for your customer, the greater the chance they will go through with a purchase. How much effort do your customers have to go ...…
How do you Decide on a Place to Set up Shop? When you are looking for a place to set up shop online to sell your handmade items, what are your main priorities? With so many different marketplaces and new ones cropping up all the time, how do you go about picking one to focus ...…
When Should You Start Paying for Advertising? At some point you may start looking into paying for some marketing to try and get more sales of your handmade items, crafts, or artwork. Buying ads can drive instant traffic but you want to make sure you have some things set up beforehand to make sure you ...…
Too Many Options – A Bad Thing? Articles and studies on “analysis paralysis” have been around for a long time. The concept and usual finding is that when a person is presented with too many options, they tend to choose none of them. One of the most recent mentions of this type of study was ...…
How Much of a Salesman Do You Need to Be? Many people who make and sell their handmade items or artwork are confident in what they do, but find the task of selling and being a salesman intimidating. Often the image of a salesman congers up thoughts of having to cold call customers and push ...…
Do Facebook Likes Equal Sales? Setting up a Facebook Page for your handmade items or artwork is a great idea. Facebook can be a very powerful marketing tool if used properly. Often times though, while sellers do want to increase their sales, what they spend their time on is getting more Likes. It is almost ...…
Being Where Your Customers Are When You Sell Handmade Items Online While it is not always easy, marketing is a pretty simple concept. It is just getting your handmade items, crafts, or artwork in front of the people who are interested in buying them. There are so many way to get in front of them ...…
Finding Your Niche with Your Handmade Items Whether you focus on making handmade items, artwork, or crafts, you may be searching for your niche. Here are some tips for finding your niche and the market to go with it. What is a niche? If you are in a niche, you cater to a smaller segment ...…
If You Build It, Will They Come? A common misconception is that all you have to do is make something incredible and people will start knocking at your door. The reality is, no matter how great your handmade items are, if you just put them online, you may not get anyone to see them. If ...…
