Why You Should Focus on a Niche
I have always been a fan of niche businesses, especially when it comes to handmade items. Here are a couple reasons why it is important focus on a niche.
The main reason is that it will keep you focused. You are in a particular niche with your handmade items and you know who you are be selling to, what type of things they like, and what features they are interested in. Knowing this much about your particular customers makes it much easier to continue to create and develop your product line. From an idea standpoint it will keep you going down a certain path. You will not be all over the place with your ideas and will need to stick to a certain topic or style to appeal to your customers. Each of your handmade items will be related somehow since they will be marketed towards the same end user. Over time as you continue to stay focused in creating your products, you will become a known expert in your chosen area. This will help you with marketing.
It is much easier to market a website full of handmade items when they are related somehow. A focused website will show up higher in organic search results and you will have fewer direct competitors since you will be in a specific niche rather than in a broad market. Like your customers, the search engines will also consider you an authority on your particular products. You can also more easily do focused advertising since just about every niche has a devoted forum full of people with the same interests and taste.
I think focus in any business is important, but it is especially critical for the ones selling handmade items. Most sellers of these items make their own products and are one person operations. With limited time and manpower, a focus on a specific niche will be necessary to be visible in the marketplace.
Good luck with your business